From a recent article, 7 Key Elements of a Successful Crowdfunding Campaign. My comments are in bold text below: 1. "Tell your story. As the old adage goes: facts tell, stories sell. When it comes to eliciting customer engagement, a campaign with a good story is an unparalleled strategy . Did you experience some kind of obstacle on your path to entrepreneurship? Did a major life event influence your career choice or business decisions? Tell your story in your crowdfunding pitch to make a connection with backers and encourage engagement.If you don’t have a personal story to share with your audience, share facts and highlights about your startup, product or vision instead. Describe the problem (and severity of the problem) your product will solve, or discuss the vision for your startup . Keep your tone and messaging personal to make backers feel closely connected to you and your project." Agree wholeheartedly. Telling your story is key 2. "Provide value for value. Crowd...
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