According to Indiegogo, " Lazer Team by Rooster Teeth " raised $1 million in 52 hours from 14,000+ fans/contributors. What makes this campaign special? 1. Prelaunch. "Rooster Teeth is making its first feature length movie..." and, given that they raised this much cash in a very short period, they spent some time preparing their prelaunch activities. 2. Track record. They are an online video company and had valuable online community building experience from past projects: "Red vs Blue, the web's longest running series Achievement Hunter, a group of charismatic gaming scamps The RT Podcast, focusing on current events and accurate science RWBY, the world's newest anime sensation." It is this experience which set the stage for their success. As they said on their campaign page: "We have always made the most of our resources and made some of the best quality content on the Internet over the past 11 years. We are going to do this on a ...
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