Crowdfunding campaigns that reach 30% of their goal in the first 48 hours dramatically increase their chance of success.

Crowdfunding campaigns that reach 30% of their goal in the first 48 hours dramatically increase their chance of success. Early contributions are more valuable, since they help drive interest and attention.

Create multiple touchpoints. Comparing crowdfunding campaigns:

Campaign A:
Email: 6.23 conversion rate.
Facebook Group: 28.69% conversion rate.
SMS 6.96% conversion rate.

Campaign B:
Email: 2.06 conversion rate.
Facebook Group: None.
SMS 6.74% conversion rate.

Comments

Crowdfunding Accounting 101 - Revenue Recognition in Crowdfunding

A start-up using crowd funding to create a product is different from a normal company. The start-up has cash inflows from donations but does not have a product, yet. In this situation, we recommend using completed-contract method to recognize revenue. Under this way of thinking, we assume the start-up is akin to a project or a long-term contract. The crowdfunding company will find it difficult to estimate the revenue from crowdfunders and, hence, the cost of rewards or perks. Under International Financial Reporting Standards (IFRS) and GAAP guidelines, if the firm cannot reliably measure the outcome of the project, revenue should be recognized based on contract costs. These costs should be expensed when incurred. Profit is recognized only at the completion of the project. In summary, for crowdfunding companies, revenue, expense, and profit are recognized only when the crowdfunded product is actually manufactured. 1 For example, assume that AAA Corp. wants to manufacture bicyc...

Crowdfunding heads to Georgetown

So first Fundrise raises $31Million for real estate crowdfunding. Now Realty Mogul, a real estate crowdfunding platform, responds quickly with a rare opportunity to be a part of a $31.8 million project in the exclusive Georgetown neighborhood of Washington DC. #crowdfundrealestate Realty Mogul, along with JOSS Realty Partners ( "JOSS" ) , is introducing the Georgetown Plaza to the crowdfunding world. This 150,097 square foot Class B office building is located on Wisconsin Avenue, Washington DC's major north-south artery and half a mile north of Georgetown University's main campus and Georgetown University Hospital. The primary objective of this investment crowdfunding campaign is to acquire, lease-up, and reposition the office building before reselling. In this crowdfunding transaction, Realty Mogul investors will hold a partnership equity stake in Realty Mogul 19, LLC. Realty Mogul 19, LLC will subsequently invest in 2233 Wisconsin NY Me...

Equity Crowdfunding in the District of Columbia 7/22 at 6:30 pm

Equity Crowdfunding in the District of Columbia According to recent news reports, "D.C. regulators are drawing up a proposed framework that would allow District startups to take advantage of equity crowdfunding from District investors, following a growing number of states which have passed similar measures in recent months. D.C.'s Department of Insurance, Securities and Banking (DISB) is preparing to publish a proposed rule that would give companies within the city “an alternative to existing methods of raising capital,” the agency said in a statement to the Washington Business Journal. That proposal, according to DISB, “is similar to those that are being developed in other states and the SEC’s proposed crowdfunding regulations.” We will describe state-level equity based crowdfunding, discuss specific crowdfunding campaigns and announce a new initiative. https://equitycrowdfundingdc.eventbrite.com

Crowdfunding Now!

Search This Blog