Sunday, August 11, 2013

Nas Launches the Best Crowdfunding Campaign EVER!

Cover of "Illmatic (Aniv)"
Cover of Illmatic (Aniv)
We note with interest the crowdfunding campaign by Nas, (formal name: Nasir bin Olu Dara Jones.) According to Wikipedia, "his debut album Illmatic, released in 1994, received universal acclaim from both critics and the hip hop community. It is frequently ranked as..the greatest hip hop album of all time.."

His crowdfunding campaign is unique, actually brilliant. No other celebrity of his stature has launched a crowdfunding campaign that has been as personal and targeted. Rather than focusing on a record, a product or a film (in contrast to, say, Spike Lee or Zach Braff) or self aggrandisement, Nas chose to focus on the needs of a single human family. Outstanding. THIS is what crowdfunding can do and may be the template for future crowdfunding campaigns by similarly situated performers.

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