Tuesday, July 8, 2014

Crowdfunding for Gamers

The chart below shows the top 10 most funded video game crowdfunding campaigns from Kickstarter and Indiegogo. "Rank" is based on the dollar amount raised. The table was complied using data from our crowdfunding research reports: The Top 50 Crowdfunding Campaigns and the Top Crowdfunding Campaigns for Computer Games

As we saw from our analysis of the Top 50 most funded crowdfunding campaigns on Kickstarter and Indiegogo 34% of the top campaigns were video game related. The most notable gaming campaign is Star Citizen which raised $2,134,374 on Kickstarter. The developers of the Star Citizen video game went on to create a crowdfunding platform specifically for their game. With amazing graphics and a detailed storyline they managed to raise over $47 million, making this the most funded crowdfunding campaign of all time! This is great news for video game developers. It shows the potential that crowdfunding holds for that industry.

So, what should independent game developers take away from all this?

A well constructed crowdfunding campaign can easily get good games funded.

Why?

Within every industry there is a unique crowd from which you can raise funds. Gamers, in particular, are a great crowd because they know good games when they see them and will not hesitate to support the development of a game they know and like.

The creator of Star Citizen, Chris Roberts, is well-known in the gaming world. Mr. Roberts created the Wing Commander game series. This, and the rest of his resume, gave him the authentication and validation needed to crowdfund significant financing dollars for his next game, Star Citizen.

But, Mr. Roberts is not the only game developer for whom crowdfunding will work, as our research shows.

To get more information on the top 50 most funded crowdfunding campaigns on Kickstarter and Indigogo please purchase our research report, available at the following link:  https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=77A2P3AZJ3TA2. The report includes detailed information covering all video game/video game related crowdfunding campaigns and provides other helpful data.

We have also created a separate, video game/video game related crowdfunding campaign research report for purchase at the following link: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=JV7R3TEY7ZYBJ

Using this information will improve your chances of developing and deploying a successful crowdfunding campaign, gamer or not.

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