Wednesday, April 17, 2013

7 Strategies For Launching A Successful Crowdfunding Campaign

7 Strategies For Launching A Successful Crowdfunding Campaign
1. Tell your story.  - Critical.
2. Provide value for value. - Important. Include social value.
3. Introduce scarcity. - (I disagree.)
4. Create a marketing event. - This helps...
5. Highlight examples of social proof.  - show social return.....
6. Build credibility and legitimacy. - This should be second....
7. Interact with your supporters.  - Crowdfunding is all about the crowd...


http://www.forbes.com/sites/theyec/2013/04/17/7-strategies-for-launching-a-successful-crowdfunding-campaign/
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